Custom Web Development

Custom Web Development for Hospitality

Hospitality websites have a direct revenue goal: drive direct bookings, reducing dependence on OTAs that charge 15–25% commission. Every design decision is a commission decision. We build hospitality sites where the direct booking experience is better than any OTA — because it has to be.

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The Real Challenges Hospitality Face with Web Development

Custom Web Development for hotels, restaurants, and travel & tourism businesses comes with industry-specific constraints that a generic agency won't anticipate.

  • 1

    OTA sites have invested billions in booking UX — a hospitality brand's direct booking engine must be genuinely competitive

  • 2

    Availability calendars and rate display must be real-time and mobile-optimized — a single broken booking flow sends the guest to Booking.com

  • 3

    Luxury property sites must balance visual immersion (full-bleed photography, video) with page performance — both matter simultaneously

  • 4

    Meeting and events pages for hotels need enquiry flows that capture brief, headcount, and date requirements before routing to the events team

Our Approach for Hospitality

We audit the direct booking funnel against the OTA booking experience before writing a brief. The goal is to identify every point where the direct experience is worse and fix it — typically availability display, rate transparency, and mobile checkout.

Outcomes for Hospitality

  • Direct booking conversion rates 20–35% above the previous website for hotel clients
  • 10–20% reduction in OTA booking share within 12 months of launch for properties that run direct booking promotions
  • Page load times under 2.5 seconds on mobile despite full-bleed photography and video — achieved through AVIF/WebP, lazy loading, and CDN optimization

Deliverables

  • Custom website or web application
  • CMS integration (Sanity, Contentful, or similar)
  • Performance optimization and Core Web Vitals audit
  • SEO technical setup
  • Cross-browser and mobile QA

Questions from Hospitality

Can you integrate with our PMS (Opera, Mews, Cloudbeds, etc.)?
Yes. We integrate with most major PMS platforms via their booking API — real-time availability, live rate display, and direct booking that posts reservations straight into your PMS.
How do you make the direct booking experience better than OTAs?
Exclusive rates, direct booking bonuses (breakfast, late checkout, room upgrades), and a faster checkout experience (fewer steps, Apple Pay) are the proven levers. We also build a best rate guarantee widget that addresses OTA price parity concerns on the page.

Ready to get started?

Book a free strategy call. We'll scope your project and send a proposal within 24 hours.

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