Should our marketing site and app be on the same domain?

Yes — keep them on the same domain (app.yourdomain.com vs yourdomain.com) for SEO authority consolidation. Subdomain vs subfolder for the app depends on your auth architecture, but the marketing site should always be the root domain.

Can you build a documentation site as part of the project?

Yes. We build documentation sites on the same Next.js codebase as the marketing site, using MDX for content and implementing full-text search with Algolia or a custom search index. Docs are optimized for both user navigation and Google indexing.

Custom Web Development

Custom Web Development for SaaS Companies

A SaaS company's marketing website is its highest-leverage growth asset — it runs 24/7, it's visible to every prospect who Googles your category, and a 1% conversion rate improvement compounds into thousands of additional trials over a year. We build SaaS websites engineered for trial signups, not just aesthetic approval.

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The Real Challenges SaaS Companies Face with Web Development

Custom Web Development for software companies and product-led growth businesses comes with industry-specific constraints that a generic agency won't anticipate.

1
SaaS value propositions are often abstract and feature-heavy — visitors need to understand the outcome, not the feature set
2
Pricing pages are the highest drop-off point on SaaS sites — presenting plans clearly is harder than it looks
3
Documentation and help center SEO is massively underutilized by SaaS companies — those pages can drive as much organic traffic as the marketing site
4
Social proof formats that work for SaaS (G2 ratings, specific ROI case studies, logo bars with context) are different from generic testimonials

Our Approach for SaaS Companies

We start with conversion copy before design — the headline, value proposition, and CTA text are finalized before a single design mockup is made. For SaaS specifically, outcome-focused copy consistently outperforms feature-focused copy.

Outcomes for SaaS Companies

Trial signup conversion rates of 5–12% on pricing pages, versus 2–4% for generic SaaS templates
Case study pages that rank for '[competitor] alternative' and '[category] software' terms — high-intent, high-conversion traffic
Documentation sites built on Next.js with full-text search, structured data, and Core Web Vitals scores that support organic ranking

Deliverables

Custom website or web application
CMS integration (Sanity, Contentful, or similar)
Performance optimization and Core Web Vitals audit
SEO technical setup
Cross-browser and mobile QA

Questions from SaaS Companies

Should our marketing site and app be on the same domain?: Yes — keep them on the same domain (app.yourdomain.com vs yourdomain.com) for SEO authority consolidation. Subdomain vs subfolder for the app depends on your auth architecture, but the marketing site should always be the root domain.
Can you build a documentation site as part of the project?: Yes. We build documentation sites on the same Next.js codebase as the marketing site, using MDX for content and implementing full-text search with Algolia or a custom search index. Docs are optimized for both user navigation and Google indexing.

Ready to get started?

Book a free strategy call. We'll scope your project and send a proposal within 24 hours.

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