Should a SaaS website show pricing publicly or use 'contact us' for pricing?

Self-serve and SMB SaaS products should always show public pricing — 'contact us' for pricing loses the majority of self-serve buyers who won't wait for a sales call. Enterprise SaaS with large deal sizes can use 'custom pricing' alongside public SMB tiers. We design pricing pages that present multiple tiers clearly, highlight the recommended plan, and include an annual discount toggle — the industry standard that buyers expect.

How do you design effective SaaS comparison pages?

Comparison pages target buyers actively evaluating alternatives — high-intent traffic worth investing in. Effective SaaS comparison pages use: a neutral-sounding title ('How [Product] compares to [Competitor]'), a feature table with honest assessments rather than all-green checkmarks, quoted customer testimonials from switchers, and a clear CTA for starting a trial. We design these as part of the initial SaaS website build rather than as afterthoughts.

Website Design

Website Design for SaaS Companies

SaaS website design has evolved into its own genre — product-led growth companies have refined the conventions for how SaaS products are presented, priced, and converted online. A SaaS website must communicate complex product value in simple terms, build product credibility through demonstration, and convert visitors at every stage of the awareness and consideration journey.

Get a Free Quote

The Real Challenges SaaS Companies Face with Website Design

Website Design for software companies and product-led growth businesses comes with industry-specific constraints that a generic agency won't anticipate.

1
SaaS visitors arrive at different stages of awareness — some know they have a problem, some are evaluating solutions, some are comparing specific products — the website must serve all three
2
Pricing transparency is a significant trust signal in SaaS — hiding pricing behind 'contact us' reduces conversion significantly with self-serve buyers
3
Product screenshots and demos must be current — outdated UI screenshots undermine credibility with buyers who will see the actual product soon
4
Free trial and freemium conversion architecture requires specific UX design — the sign-up flow must remove all friction while capturing enough information

Our Approach for SaaS Companies

We design SaaS websites for the full funnel — awareness content for early-stage visitors, comparison and feature pages for evaluation-stage buyers, and conversion-optimised pricing and trial signup pages. The design follows SaaS conventions that buyers recognise while differentiating your specific positioning.

Outcomes for SaaS Companies

Multi-stage funnel design serving awareness, consideration, and decision-stage SaaS buyers
Transparent pricing page design with annual/monthly toggle and feature comparison tables
Frictionless free trial signup with minimum required fields and clear value communication

Deliverables

Custom website design (desktop & mobile)
CMS integration (Sanity, WordPress, or similar)
Core Web Vitals and performance optimisation
Basic SEO setup (meta, schema, sitemap)
Cross-browser and device QA

Questions from SaaS Companies

Should a SaaS website show pricing publicly or use 'contact us' for pricing?: Self-serve and SMB SaaS products should always show public pricing — 'contact us' for pricing loses the majority of self-serve buyers who won't wait for a sales call. Enterprise SaaS with large deal sizes can use 'custom pricing' alongside public SMB tiers. We design pricing pages that present multiple tiers clearly, highlight the recommended plan, and include an annual discount toggle — the industry standard that buyers expect.
How do you design effective SaaS comparison pages?: Comparison pages target buyers actively evaluating alternatives — high-intent traffic worth investing in. Effective SaaS comparison pages use: a neutral-sounding title ('How [Product] compares to [Competitor]'), a feature table with honest assessments rather than all-green checkmarks, quoted customer testimonials from switchers, and a clear CTA for starting a trial. We design these as part of the initial SaaS website build rather than as afterthoughts.

Ready to get started?

Tell us what you need. We'll scope your project and send a proposal within 24 hours.

Get a Free Project Proposal