How do we connect our PMS data to an email marketing platform?

Most major PMS platforms (Opera, Mews, Cloudbeds) have API access or scheduled data exports. We build the connection between your PMS and your marketing platform (Klaviyo, HubSpot, or Revinate) — mapping reservation data to contact records and triggering automations off booking events.

When is the best time to send a post-stay review request?

For hotels: 2 hours after checkout (while the experience is fresh, before they've unpacked at home). For restaurants: the evening of the meal. These timings consistently outperform next-day sends by 20–30% in open and completion rates.

Marketing Automation

Marketing Automation for Hospitality

Hospitality marketing automation has a clear primary goal: grow direct bookings and reduce OTA dependency. A well-built automation stack for a hotel or restaurant creates a direct relationship with guests — so the next time they travel to your city, they book direct instead of going back to Booking.com.

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The Real Challenges Hospitality Face with Marketing Automation

Marketing Automation for hotels, restaurants, and travel & tourism businesses comes with industry-specific constraints that a generic agency won't anticipate.

1
Guest email data is often trapped in the PMS with no clean export to a marketing platform — data infrastructure is usually the first challenge
2
Pre-arrival communication (room upgrade offers, restaurant reservations, spa bookings) is high-margin revenue that most properties leave on the table
3
Post-stay automation (review requests, re-engagement campaigns) is high-value but must be sent at precisely the right time — too soon after checkout feels rushed
4
Seasonal demand automation (low-season promotions, peak-season early booking incentives) requires careful calendar-aware sequencing

Our Approach for Hospitality

We start by connecting the PMS to the marketing platform — this is always the highest-friction part of hospitality automation. Once that data pipeline is clean, we build pre-arrival, post-stay, and re-engagement sequences that run perpetually.

Outcomes for Hospitality

Pre-arrival upsell automation generating 10–20% ancillary revenue per room from room upgrades, F&B packages, and spa bookings
Post-stay review automation achieving 4.5+ star average across TripAdvisor and Google for clients who implement within 30 days
Direct booking rates improving 8–15% year-over-year for properties running ongoing re-engagement automation to past guests

Deliverables

Email automation sequences
Lead scoring and segmentation setup
CRM workflow configuration
Landing page and form integration
Analytics dashboard and reporting

Questions from Hospitality

How do we connect our PMS data to an email marketing platform?: Most major PMS platforms (Opera, Mews, Cloudbeds) have API access or scheduled data exports. We build the connection between your PMS and your marketing platform (Klaviyo, HubSpot, or Revinate) — mapping reservation data to contact records and triggering automations off booking events.
When is the best time to send a post-stay review request?: For hotels: 2 hours after checkout (while the experience is fresh, before they've unpacked at home). For restaurants: the evening of the meal. These timings consistently outperform next-day sends by 20–30% in open and completion rates.

Ready to get started?

Book a free strategy call. We'll scope your project and send a proposal within 24 hours.

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