Marketing Automation
Marketing Automation in London
London's marketing automation landscape is shaped by UK GDPR — the most significant marketing compliance framework in Europe. Every automation sequence, lead magnet, and email workflow must be built on a foundation of genuine consent, accurate data processing records, and functioning opt-out mechanisms.
Get a Free QuoteMarketing Automation Challenges Specific to London
Operating in London creates distinct pressures that businesses elsewhere don't face. Here's what we see most often.
- 1
UK GDPR requires a lawful basis for every automated communication — legitimate interest, consent, and contract are the relevant bases, each with different implications for how automation is structured
- 2
London's sophisticated B2B market has extremely low tolerance for irrelevant automation — personalisation at the account and role level is expected, not exceptional
- 3
PECR (Privacy and Electronic Communications Regulations) adds additional requirements for email and SMS marketing beyond UK GDPR
- 4
London's fintech sector requires FCA-compliant automated financial communications — specific disclosure requirements and clear identification of regulated status
Our Approach for London
We build London marketing automation on proper UK GDPR lawful bases — with consent management, legitimate interest assessments, and PECR-compliant opt-in flows documented before any sequences go live.
Outcomes for London
- UK GDPR-compliant automation architecture with documented lawful bases, consent records, and LIA documentation
- PECR-compliant email and SMS opt-in flows with functioning unsubscribe at every touchpoint
- Account-level personalisation for London's B2B market — sequences that reference company size, industry, and role rather than generic content
Deliverables
- Email automation sequences
- Lead scoring and segmentation setup
- CRM workflow configuration
- Landing page and form integration
- Analytics dashboard and reporting
Common Questions in London
- Can we use legitimate interest as the basis for B2B marketing automation in the UK?
- Yes — with proper Legitimate Interest Assessment documentation. B2B marketing to corporate email addresses using legitimate interest is more defensible than B2C. The key tests are: genuine interest, necessity (marketing is the least intrusive method), and balance (your interest doesn't override the recipient's reasonable expectations). We document this properly.
- What is PECR and how does it affect our email marketing?
- PECR governs electronic marketing communications in the UK, separate from UK GDPR. For email marketing to individuals (including sole traders): consent is required. For email marketing to corporate contacts: soft opt-in rules may apply. SMS marketing always requires consent. We assess which rules apply to your specific audience and build accordingly.
Marketing Automation for Other Industries
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